Brett’s story about a kid trying to sell him a newspaper subscription reminded me of this experience:
We were living in Grand Rapids Michigan in a nice neighborhood of the type that the Grand Rapids Press would love to acquire more subscribers. The phone rang and caller id showed the call was from Arizona. I didn’t know anyone in Arizona at the time, but I answered anyway.
Them: Hi, I’m calling people who don’t subscribers to the Grand Rapids Press to see if they would like to start receiving this wonderful newspaper.
Me: Hm. Well I don’t know. Is the paper any good?
Them: Oh yes, it is fabulous. It is really something you need to get to be informed.
Me: I see. Tell me, what state are you in?
Me: Have you ever read the Grand Rapids Press?
Me: Then how do you know it is any good?
Them: Well I’ve heard about how wonderful it is from the people I call on the phone.
Me: Didn’t you just say that you were calling people who aren’t subscribers?
Them: Yes. Thats right.
Me: Then how would they know if the paper was any good?